Nordstrom Rack Expands Washington Footprint with Kennewick Store
Event summary
- Nordstrom Rack will open a new 25,000-square-foot store in Kennewick, Washington, in fall 2026.
- The location is part of the Tri-Cities Center, owned by BPG Investments IX.
- Nordstrom currently operates six Nordstrom stores and 12 Nordstrom Rack locations in Washington, employing over 3,100 people statewide.
- Nordstrom Rack serves as the largest source of new customers for Nordstrom's full-price division.
The big picture
Nordstrom Rack's new location in Kennewick aligns with the retailer's strategy of expanding its off-price division to attract new customers. This move reflects broader industry trends where retailers are leveraging physical stores to drive omnichannel engagement, particularly in growing markets like the Tri-Cities area. The expansion also underscores Nordstrom's commitment to modernizing shopping centers, contributing to local economic revitalization.
What we're watching
- Customer Acquisition Strategy
- How Nordstrom Rack's expansion will affect customer acquisition for the full-price division.
- Market Penetration
- Whether Nordstrom can sustain growth in off-price retail amid broader industry trends.
- Economic Impact
- The pace at which Nordstrom's physical footprint expansion contributes to local employment and economic development in Washington.
