AI Dominates Product Discovery as Retail Media Surges to $184B — NIQ Global Intelligence plc

Event summary

74% of shoppers now use AI for product discovery, per NIQ's new report.
Retail media has grown into an $184 billion global market.
30% of Western consumers have purchased via social platforms.
60% of APAC consumers shop through social and quick-commerce channels.

The big picture

NIQ's report highlights a seismic shift in consumer behavior, with AI and retail media becoming critical drivers of product discovery. The convergence of Eastern social commerce innovation and Western retail media monetization is reshaping global retail dynamics. As AI tools personalize recommendations, brands face new challenges in optimizing digital visibility to stay competitive.

What we're watching

AI Influence: How AI-powered recommendations will reshape brand discoverability and consumer decision-making.
Retail Media Growth: Whether the $184 billion retail media market can sustain its rapid expansion amid privacy regulations.
Social Commerce: The pace at which Western markets adopt social commerce to match APAC's 60% penetration.