NIQ Global Intelligence plc

NIQ Global Intelligence plc is a global consumer intelligence company headquartered in Chicago, Illinois, United States. Its core mission is to provide a comprehensive and trusted understanding of consumer buying behavior to help brands, retailers, and other clients make strategic and operational decisions. The company employs approximately 38,760 individuals globally.

NIQ's offerings include market measurement, consumer behavior and insights, innovation, brand and media analytics, and activation solutions. These services are delivered through an AI-powered technology platform that aggregates and harmonizes vast amounts of global consumer shopping data, providing an omnichannel view of purchasing patterns. The company serves various market segments, including consumer packaged goods (CPG), financial services, media, public sector, retail, technology & durables, and advertising industries, operating in over 90 countries and tracking more than $7.4 trillion in annual consumer spending.

Led by Executive Chairman and CEO Jim Peck, NIQ Global Intelligence plc became publicly traded on the New York Stock Exchange in July 2025. The company has recently focused on leveraging artificial intelligence and automation to enhance operational efficiency and develop new products, such as NIQ Product Intelligence and NIQ Cadence. Notable recent developments include a strategic combination with GfK SE in 2023 and collaborations with partners like Ogury and Unlimitail to expand its media planning and retail media insights capabilities.