NIQ Design Impact Awards Show 4% Volume Lift from Packaging Redesigns
Event summary
- NIQ Global Intelligence plc announced the winners of its ninth annual Design Impact Awards, recognizing eight packaging redesigns that drove an average 4% volume lift.
- The awards highlighted redesigns from brands like Aval French Cider, Liquid I.V., and Hostess Cakes, among others.
- NIQ's Pack & Design Solutions practice uses neuroscience-based methods and behavioral research to evaluate packaging effectiveness.
- The winning redesigns improved shopper engagement through better shelf visibility, clearer information hierarchy, and distinctive branding.
The big picture
NIQ's Design Impact Awards underscore the strategic importance of packaging in driving consumer purchasing decisions. The 4% average volume lift from winning redesigns highlights how packaging can be a critical differentiator in a crowded consumer goods market. As brands increasingly focus on shopper experience, the integration of neuroscience and behavioral research in packaging design is likely to become a standard practice.
What we're watching
- Design Innovation
- How the adoption of neuroscience-based packaging design will influence future product launches and consumer engagement.
- Market Differentiation
- Whether brands can sustain competitive advantages through continuous packaging innovation.
- Performance Metrics
- The pace at which other brands will replicate these redesign strategies to achieve similar volume lifts.