NIQ and INTAGE HD Partner to Bridge Japan’s Retail Data Gap with Global Markets — NIQ Global Intelligence plc

Event summary

NIQ and INTAGE HD have formed a mutual sales partnership to expand retail measurement insights between Japan and global markets, announced April 23, 2026.
The collaboration combines INTAGE HD’s local Japanese retail store panel data with NIQ’s global Retail Measurement Services (RMS) covering over 100 countries.
Clients will gain access to INTAGE HD’s nationwide retail store panel data in Japan (SRI+ and SRI+EC) and NIQ’s global RMS, enhancing market comparability.
The partnership aims to address the challenge of limited comparability between Japan and other markets by connecting local and global data more seamlessly.

The big picture

This partnership reflects a broader trend in the market research industry towards globalizing local insights, driven by the need for comparable data across regions. With NIQ covering approximately 82% of the world’s population and $7.4 trillion in consumer spend, and INTAGE HD being ranked No.1 in Asia, the collaboration positions both companies to better serve clients navigating increasingly interconnected markets.

What we're watching

Market Expansion: How the integration of local and global data will accelerate market entry and expansion for clients in Japan and internationally.
Data Consistency: Whether the partnership can sustain consistent and actionable insights across highly diverse markets like Japan and others globally.
Competitive Dynamics: The pace at which other market research firms may respond with similar cross-border data partnerships to remain competitive.