NIQ Introduces Say–Do Gap Framework to Quantify Consumer Behavior Discrepancies — NIQ Global Intelligence plc

Event summary

NIQ launched its Say–Do Gap Measurement Framework on January 29, 2026.
The framework quantifies the gap between consumer intent and actual purchasing behavior.
The disconnect has cost the industry over 13 billion unit sales in the past five years.
The tool integrates attitudinal insights with verified purchase data across 25+ global markets.

The big picture

NIQ's Say–Do Gap Measurement Framework addresses a critical industry challenge: the growing disconnect between consumer intent and actual purchasing behavior. This gap has resulted in significant lost sales, driven by economic uncertainty and shifting consumer priorities. The framework aims to provide brands and retailers with actionable insights to bridge this divide and drive revenue growth.

What we're watching

Adoption Pace: How quickly brands and retailers integrate the framework into their decision-making processes.
Financial Impact: Whether the framework can help companies reclaim lost unit sales and defend pricing strategies.
Market Differentiation: The extent to which NIQ's tool provides a competitive edge over other consumer intelligence platforms.