Second Century Ventures Selects Six Proptech Startups for 2026 REACH Scale-Up Program

Event summary

  • Second Century Ventures, the investment arm of the National Association of REALTORS®, announced six proptech startups for its 2026 REACH Scale-Up Program on May 28, 2026.
  • The selected companies address key industry pain points: data fragmentation, compliance, operational inefficiencies, transparency, affordability, and supply constraints.
  • REACH has accelerated over 375 technologies since 2019, expanding to commercial and global markets.
  • The program offers education, mentorship, networking, and market exposure to help startups scale.

The big picture

The 2026 REACH program selection underscores the growing emphasis on proptech innovation to address critical inefficiencies in the real estate sector. As the industry faces increasing pressure to modernize, these startups represent a strategic push to streamline operations, enhance transparency, and improve affordability. The program's expansion to commercial and global markets reflects a broader trend of technological integration across real estate verticals.

What we're watching

Technology Adoption
How the integration of these solutions will impact agent productivity and transaction efficiency.
Market Differentiation
Whether these startups can sustain competitive advantages in a fragmented proptech landscape.
Scaling Success
The pace at which these companies can scale beyond the REACH program and achieve market traction.