Burn Boot Camp and MDA Raise $635K in Annual Charity Campaign
Event summary
- Burn Boot Camp and MDA raised $635,000 in April 2026 through the annual 'Be Their Muscle' campaign.
- 400 Burn Boot Camp locations with over 150,000 members participated in fundraising activities nationwide.
- The campaign exceeded last year's total and will enable MDA to send more than 800 children to camp in 2026.
- MDA will host 23 in-person camp sessions and one virtual session across the country, all free of charge.
The big picture
This campaign highlights the strategic value of partnerships between fitness brands and healthcare organizations. Burn Boot Camp's extensive network and member base provide a scalable platform for fundraising, while MDA benefits from increased visibility and financial support. The collaboration underscores a broader trend of corporate social responsibility initiatives driving tangible outcomes in the nonprofit sector.
What we're watching
- Sustainability of Growth
- Whether Burn Boot Camp can maintain or increase fundraising totals in future campaigns.
- Community Engagement
- How the involvement of franchise partners like Chelsea Theodoropoulos will evolve.
- Strategic Impact
- The long-term effects of this partnership on MDA's ability to fund and expand its summer camp program.