Motive Technologies, Inc.
Motive, formerly known as KeepTruckin, is an AI-powered integrated operations platform designed for businesses that manage physical operations. The company's mission is to empower these businesses with tools to enhance safety, productivity, and profitability. Motive is headquartered in San Francisco, California.
The company offers a comprehensive suite of hardware and software solutions, including Driver Safety, Fleet Management, Equipment Monitoring, Spend Management, Workforce Management, and AI Vision. Key product offerings include AI Dashcam, Fleet Compliance, Telematics, GPS Tracking, Maintenance, Sustainability, and Electronic Logging Devices (ELD). Motive serves a diverse range of industries, including transportation and logistics, construction, oil and gas, utilities and telecom, food and beverage, agriculture, and the public sector, catering to approximately 100,000 to 120,000 businesses.
Led by CEO and Co-founder Shoaib Makani, Motive has been actively expanding its market presence and product capabilities. In December 2025, the company filed a registration statement for a proposed IPO on the New York Stock Exchange under the ticker symbol "MTVE", with plans to go public in 2026. Motive secured $150 million in funding in July 2025, bringing its total funding to $646 million, and acquired InceptEV, an electric vehicle data company, in June 2025. The company was valued at $2.85 billion in 2022 and continues to introduce new features like the AI Dashcam Plus, launched in January 2026.
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