Miami Beach Pushes Culinary Tourism with New Digital Platform
Event summary
- Miami Beach Visitor and Convention Authority launched a new website (experiencemiamibeach.com) on February 23, 2026 to promote its culinary tourism offerings.
- The initiative highlights iconic dining establishments ranging from historic Cuban diners to Michelin-starred restaurants.
- New digital tools include insider guides, restaurant discounts, and an EXP Miami Beach Tours App for visitors.
The big picture
Miami Beach is leveraging its diverse culinary scene to attract high-value tourists, following a trend of destination marketing through experiential offerings. This digital push aligns with broader hospitality industry shifts toward personalized, culture-driven tourism experiences. The initiative aims to extend visitor stays beyond traditional beach activities, potentially boosting local economic impact.
What we're watching
- Visitor Engagement
- How the new digital platform will affect visitor engagement and repeat tourism to Miami Beach.
- Culinary Tourism Growth
- Whether this initiative can position Miami Beach as a top-tier culinary destination globally.
- Local Business Impact
- The pace at which local restaurants see increased foot traffic and revenue from the promotion.