Miami Beach Visitor and Convention Authority

The Miami Beach Visitor and Convention Authority (MBVCA) is a public entity established to enhance and promote Miami Beach as a premier global destination for tourism and hospitality. Appointed by the City of Miami Beach Commission, its core mission involves proactively recruiting, developing, and financially supporting events, festivals, programs, and activities. These initiatives aim to augment the city's reputation, enrich the tourist experience year-round, and significantly benefit local hospitality and culinary businesses. The MBVCA's headquarters are located at 1701 Meridian Avenue, Suite 403, Miami Beach, FL 33139.

The Authority's services include strategic funding allocations for various events and experiences through programs such as the Tourism Advancement Program. It also provides educational resources, including Forbes Travel Guide Hospitality Training, free of charge to city-based employees to elevate hospitality skills and guest experiences. The MBVCA supports a diverse array of events, festivals, and special promotions, with a particular focus on fostering innovative activities like hybrid racing events. Its efforts are directed at attracting and serving local, national, and international visitors to Miami Beach.

In terms of leadership, Mohan Koka serves as the Chairman, having been appointed in May 2024, while Grisette Roque Marcos is the Executive Director. The MBVCA recently announced new board appointments in April 2026, including Ana Cecilia Velasco as Vice Chair and Christopher Rollins. The Authority has received notable recognition, including being named "North America's Leading Tourist Board 2022" by the World Travel Awards™ and earning a Travel Weekly Gold Magellan Award for its consumer-facing Instagram presence, @experiencemiamibeach. These accolades underscore its commitment to maintaining Miami Beach's position as a leading tourist destination.