Mews Introduces AI-Powered Guest Messaging and Automations to…

Event summary

Mews launched Guest Messaging and Automations on October 1, 2026, integrating multiple communication channels into a single AI-powered inbox.
Mews AI handles 80% of routine guest queries instantly, reducing average response times from eight hours to immediate.
Automations enable hotels to personalize guest experiences, with up to 60% of upgrades for loyalty members automated at selected properties.
The features aim to free front desk staff from repetitive tasks, allowing them to focus on direct guest interactions.
During beta testing, 47,000 automations were executed across Mews properties.

The big picture

Mews' new features address a critical pain point in hospitality: the time-consuming nature of managing guest communications across multiple channels. By automating routine interactions and personalizing guest experiences, Mews is positioning itself as a key player in the shift from property management to profit management. The launch comes as the hospitality industry increasingly turns to technology to improve operational efficiency and guest satisfaction, with Mews leveraging its existing platform to unify workflows across revenue, operations, and the guest journey.

What we're watching

Adoption Pace: How quickly hotels will integrate Mews' new features into their existing workflows and whether this drives competitive differentiation.
AI Reliability: Whether Mews AI can maintain high accuracy in answering guest queries without requiring excessive human oversight.
Loyalty Impact: The extent to which automated personalization features enhance guest loyalty and repeat bookings.