Mews Eliminates SSO Paywall Amid Rising Cyber Threats in Hospitality

Event summary

  • Mews has made Single Sign-On (SSO) free for all customers as of March 20, 2026, removing a common enterprise-grade security paywall.
  • The move comes as the average global cost of a data breach reached $4.4 million in 2025, per IBM.
  • SSO adoption can reduce security incidents by up to 50% and cut help-desk costs, according to a 2025 industry review.
  • No Mews customers using SSO have experienced phishing-related account takeovers to date.

The big picture

Mews' decision to make SSO universally free addresses critical security gaps in hospitality, an industry plagued by high staff turnover and sensitive guest data handling. This move aligns with broader trends of democratizing enterprise-grade security tools, particularly as cyber threats escalate. With 15,000 customers across 85 countries, Mews' scale positions it to potentially reshape industry security standards.

What we're watching

Adoption Pace
How quickly Mews customers will migrate to SSO and whether smaller properties will follow enterprise-level security practices.
Competitive Response
Whether rival hospitality software providers will match Mews' free SSO offering, potentially setting a new industry standard.
Security Effectiveness
The long-term impact of SSO implementation on reducing credential-based attacks across the hospitality sector.