MasterCraft Expands 'Let Her Rip' Campaign to New Markets in 2026
Event summary
- MasterCraft’s 'Let Her Rip' campaign returns for its sixth year in 2026, with six stops across the U.S., including three new markets.
- The initiative is supported by Progressive and Chevrolet, with hands-on boat handling sessions added to the program.
- A lottery-based registration system will be introduced due to high demand, with registration closing March 20.
- Elite female athletes, including Ashley Kidd and Meagan Ethell, will lead the clinics.
The big picture
MasterCraft’s 'Let Her Rip' campaign aligns with broader industry trends toward inclusivity and community engagement in niche sports. The expansion into new markets reflects a strategic push to strengthen its dealer network while addressing barriers to boat ownership. With Progressive and Chevrolet as key partners, the initiative underscores MasterCraft’s commitment to empowering women in watersports.
What we're watching
- Market Penetration
- Whether MasterCraft can sustain growth in new markets through the 'Let Her Rip' campaign.
- Brand Loyalty
- How the expanded program affects long-term customer engagement and dealer network strategy.
- Partnership Impact
- The role of Progressive and Chevrolet in amplifying the campaign’s reach and effectiveness.
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