Mary Kay Tops Forbes Customer Service Rankings Amid Award Surge
Event summary
- Mary Kay Inc. ranked #2 on Forbes’ 2026 Best Customer Service list, based on 3.8 million customer ratings.
- The company secured 25 global awards in 2025 across corporate excellence, social impact, and innovation.
- Forbes highlighted Mary Kay’s responsiveness, empathy, and service delivery as key differentiators.
- Mary Kay maintained top positions in Euromonitor International rankings for direct selling and beauty products.
The big picture
Mary Kay’s top ranking in customer service underscores the growing importance of empathy and responsiveness in the direct selling sector. The company’s ability to balance corporate excellence with social impact sets it apart in a competitive beauty market. With sustained leadership in key regions like Latin America and Mexico, Mary Kay is positioning itself as a formidable player in both innovation and customer-centric strategies.
What we're watching
- Sustainability Impact
- Whether Mary Kay can sustain its social impact and environmental sustainability initiatives amid rapid growth.
- Market Expansion
- The pace at which Mary Kay will expand into new markets, leveraging its strong customer service reputation.
- Innovation Leadership
- How Mary Kay’s AI-powered tools and digital support will influence the broader direct selling industry.
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