Mary Kay Inc.

Mary Kay Inc. is a privately held global beauty company specializing in the direct selling of skincare, color cosmetics, and other personal care products. Founded in 1963 by Mary Kay Ash, the company's enduring mission is to enrich women's lives by offering an entrepreneurial opportunity and high-quality products. Its world headquarters is located in Addison, Texas, U.S..

The company's extensive product portfolio includes a wide range of skincare solutions, makeup, body care, sun care products, and fragrances. Mary Kay primarily targets women, particularly those aged 25-55, with offerings like its TimeWise anti-aging collection, but also provides products for men and other demographics. The company operates through a direct sales model, leveraging a vast network of independent beauty consultants who offer personalized service, e-commerce options, and online virtual makeovers to customers in over 35 countries worldwide..

Under the leadership of CEO Ryan Rogers (appointed November 2022) and Executive Chairman Richard R. Rogers, Mary Kay maintains a strong market position. The company has been recognized by Euromonitor International as the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World for four consecutive years as of June 2026. Additionally, it ranked #2 on Forbes' 2026 Best Customer Service list and was included in Forbes' 2023 list of America's Largest Private Companies..