Mars and Unreasonable Group Back 13 Startups to Overhaul Food Systems
Event summary
- Mars and Unreasonable Group announced the 2026 cohort of 13 ventures focused on sustainable food innovation.
- The cohort spans the US, UK, Netherlands, France, Portugal, and India, targeting gut health, nutrition, protein, data, food safety, and circularity.
- First cohort (2024) reported $200M in revenue, 140,000 tons of CO₂e avoided, and 310M liters of water conserved.
- Ventures include Superbrewed Food, Myota, Holobiome, Kuli Kuli, BIOVIT, Lasso Labs, Nutrition from Water, Revyve, FoodHealth, HowGood, Radicle Science, Spore Bio, and Without.
The big picture
Mars and Unreasonable Group are doubling down on food system transformation, backing ventures that address critical gaps in nutrition, sustainability, and supply chain resilience. This move aligns with broader industry trends toward regenerative agriculture and alternative protein innovation, as well as Mars' ambition to create better snacks and a better planet. The collaboration underscores the growing role of corporate-backed accelerators in driving scalable solutions to global food challenges.
What we're watching
- Scalability
- How the 2026 cohort will scale impact compared to the 2024 cohort's $200M revenue and 140,000 tons of CO₂e avoided.
- Market Adoption
- Whether ventures like Superbrewed Food and Myota can achieve widespread adoption in gut health and nutrition markets.
- Strategic Alignment
- The pace at which Mars integrates these innovations into its own supply chain and product lines.
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