Mars, Incorporated

Mars, Incorporated is an American multinational company primarily engaged in the manufacturing of confectionery, pet food, and other food products, alongside providing animal care services. The company's mission is to create a mutuality of benefits for all stakeholders by putting its Five Principles into action daily, aiming to make a positive difference for people and the planet through its performance. Headquartered in McLean, Virginia, Mars operates as a privately held entity, entirely owned by the Mars family.

The company's diverse portfolio is organized into key segments: Mars Snacking (formerly Mars Wrigley Confectionery), Mars Petcare, Mars Food, and Mars Edge. Its extensive brand roster includes globally recognized confectionery items such as M&M's, Snickers, Twix, and Skittles, as well as leading pet food brands like Pedigree, Whiskas, and Royal Canin. Mars also offers food products under brands like Ben's Original and Dolmio, and provides animal care services through networks such as VCA Animal Hospitals and Banfield Pet Hospital.

Mars, Incorporated maintains a significant global market presence, with annual sales approaching $55 billion by the end of 2024, positioning it as one of the largest privately held companies in the United States. Recent strategic moves include the acquisition of Kellanova (formerly Kellogg's snack division) in December 2025, which expanded its snacking portfolio with brands like Pringles and Cheez-It. In April 2026, Mars further enhanced its operational efficiency by partnering with Google Cloud to deploy Gemini Enterprise as its primary AI operating system. Poul Weihrauch serves as the company's CEO.