Mars Unveils 15 New Snack Innovations at Sweets & Snacks Expo
Event summary
- Mars will showcase 15 new snack innovations at the Sweets & Snacks Expo in Las Vegas from May 19-21, 2026.
- New products include M&M'S® POP'd Caramel, TWIX® Bits, and RXBAR® Protein Energy Bites.
- Mars acquired Kellanova, whose products will be featured at booth #3157.
- Mars Digital Store Labs aims to reimagine impulse shopping online and in-store.
The big picture
Mars' latest innovations reflect the snack industry's shift towards bold flavors and functional benefits. The company's focus on digital impulse shopping highlights the growing importance of e-commerce in the confectionery sector. With a $65bn+ revenue base, Mars is leveraging its scale to drive growth through both organic innovation and strategic acquisitions like Kellanova.
What we're watching
- Product Differentiation
- How Mars' new flavor and texture innovations will compete in a crowded snack market.
- Digital Impulse
- Whether Mars Digital Store Labs can successfully drive online impulse purchases.
- Acquisition Integration
- The pace at which Kellanova's products will be integrated into Mars' portfolio.
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