MNTN and Magnite Partner to Bring Performance TV to Live Streaming
Event summary
- MNTN and Magnite have partnered to enable MNTN advertisers to reach audiences across live sports, breaking news, and other high-engagement programming.
- 97% of MNTN advertisers have never advertised on TV before using MNTN.
- The partnership includes high-impact ad formats such as home screen placements and pause ads.
- The collaboration builds on a growing partnership between MNTN and Magnite focused on expanding access to high-value streaming environments.
The big picture
The partnership between MNTN and Magnite underscores the shift towards performance-driven TV advertising, as streaming viewership surpasses linear TV. This collaboration aims to make high-impact streaming moments accessible to a broader range of advertisers, potentially reshaping the dynamics of the digital advertising landscape. The integration of AI-driven contextual targeting further highlights the industry’s focus on precision and effectiveness in ad delivery.
What we're watching
- Advertiser Expansion
- How MNTN will leverage Magnite’s inventory to attract more performance-driven marketers to TV advertising.
- Publisher Revenue
- Whether the partnership can drive significant new demand for premium streaming inventory.
- Technological Integration
- The pace at which MNTN and Magnite can further enhance streaming TV transparency and measurement.
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