Klaviyo Launches AI-Powered Composer to Automate B2C Marketing Campaigns — Klaviyo, Inc.

Event summary

Klaviyo introduced Composer, an AI agent that generates and optimizes full marketing campaigns from a single prompt.
Composer is currently in private beta, with brands able to sign up for access.
Klaviyo also added new skills to Customer Agent, including order tracking, returns, and loyalty lookup.
The company released over 75 new features across its platform in Q1 2026.
Klaviyo expanded its ecosystem with new integrations like WooCommerce for Customer Hub.

The big picture

Klaviyo's latest updates reflect the broader shift in business software toward autonomous systems where AI agents handle execution. The company is positioning itself as a leader in AI-driven customer relationship management, aiming to unify data, intelligence, and action across marketing and service. With over 193,000 customers, Klaviyo's innovations could set new standards for automation in B2C CRM.

What we're watching

Adoption Pace: How quickly brands will adopt Composer and other AI-driven tools in their marketing strategies.
Competitive Response: Whether competitors will accelerate their own AI agent development in response to Klaviyo's moves.
Execution Risk: The pace at which Klaviyo can integrate and scale these new features without compromising performance.