Saint Laurent's Creative Director Anthony Vaccarello Departs After a Decade
Event summary
- Anthony Vaccarello, creative director of Saint Laurent, departs after 10 years in the role.
- Vaccarello played a key role in strengthening Saint Laurent's identity and cultural influence.
- Luca de Meo, CEO of Kering, and Cedric Charbit, CEO of Saint Laurent, expressed gratitude for Vaccarello's contributions.
- Saint Laurent will announce its new creative leadership soon.
The big picture
The departure of Anthony Vaccarello marks a significant shift for Saint Laurent, a key brand within Kering's luxury portfolio. With over 300 stores globally and a revenue contribution to Kering's €14.7 billion in 2025, the transition in creative leadership will be closely watched. This change comes at a time when luxury brands are increasingly focusing on cultural relevance and sustainability, making the appointment of a new creative director crucial for Saint Laurent's future trajectory.
What we're watching
- Creative Transition
- How the new creative leadership will maintain Saint Laurent's desirability and cultural impact.
- Brand Consistency
- Whether Saint Laurent can sustain its elevated brand image under new creative direction.
- Market Positioning
- The pace at which Saint Laurent adapts to changing luxury market dynamics post-Vaccarello.
Related topics