Keller Williams Realty Adds 21,000 Agents via KSCORE Program
Event summary
- Keller Williams Realty (KW) has onboarded 21,086 new agents through its KSCORE program since September 2021.
- These agents have transacted 53,424 homes, totaling $15.5 billion in sales volume as of July 31, 2026.
- KSCORE offers state-approved real estate training in partnership with Kaplan Real Estate Education.
- KW and Kaplan plan to expand the KSCORE program nationwide.
- KW introduced the All Access Family Pass, providing agents and their families access to Kaplan’s educational courses.
The big picture
Keller Williams Realty’s KSCORE program exemplifies its strategy of leveraging education and training to attract and develop real estate agents. By partnering with Kaplan Real Estate Education, KW is removing barriers to entry and fostering a more diverse agent base. This initiative aligns with broader industry trends toward professionalization and specialization in real estate, positioning KW to maintain its leadership in agent count and transaction volume.
What we're watching
- Scalability
- Whether KW can sustain the pace of agent onboarding and maintain high transaction volumes as the KSCORE program expands.
- Competitive Edge
- How KW’s focus on agent training and development will differentiate it from competitors in attracting and retaining top talent.
- Market Penetration
- The pace at which KW and Kaplan can expand the KSCORE program across all U.S. states and its impact on the real estate industry.