Keller Williams Realty, LLC

Keller Williams Realty, LLC is an American technology and international real estate franchise headquartered in Austin, Texas. Founded in 1983 by Gary Keller and Joe Williams, its mission is "to build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving." The company operates as a privately held entity.

The company's core business revolves around residential real estate brokerage services, extending to specialized divisions such as Luxury Homes by Keller Williams and KW Commercial for commercial real estate. Keller Williams provides extensive agent training programs and technology platforms, including KW Command for CRM, lead generation, marketing, and transaction management, as well as an AI assistant named "Kelle." It also has a publishing arm, KellerINK, which produces real estate-focused books.

Keller Williams is recognized as the largest real estate franchise in the United States by sales volume as of 2022 and the largest brokerage globally by agent count, with approximately 165,000 associates worldwide as of late 2025. Gary Keller serves as the Executive Chairman of KWx, the holding company overseeing Keller Williams' portfolio, while Chris Czarnecki is the CEO of Keller Williams Realty International (KWRI). The company is known for its agent-centric philosophy and profit-sharing model, through which it has distributed over $2 billion to its associates. Recent developments include a focus on artificial intelligence, with the company rolling out its own AI playbook in August 2025, and the acquisition of Michael Lewis Marketing Suite (MLMS) in 2026 to enhance agent marketing support.