Marti Realty Group and New Home Buddy Expand Nationwide via Keller Williams Affiliation
Event summary
- Marti Realty Group (MRG), a top teamerage-style independent brokerage, has affiliated with Keller Williams City-View in San Antonio.
- MRG closed 1,038 transaction sides representing $301.4 million in sales volume year-to-date as of August 2026.
- New Home Buddy, a technology platform connecting home builders, agents, and buyers, will expand its offering nationwide through the KW network.
- MRG currently has 16 affiliated agents and 24 staff members.
The big picture
Keller Williams continues to attract high-performing independent brokerages, reinforcing its position as the largest real estate franchise by agent count. The affiliation of MRG and New Home Buddy underscores KW’s strategy of leveraging technology and entrepreneurship to expand its market reach. This move aligns with broader industry trends where proptech platforms are increasingly integrated into traditional brokerage models to enhance service offerings.
What we're watching
- Platform Expansion
- How New Home Buddy will leverage KW’s nationwide network to scale its new construction real estate offerings.
- Agent Integration
- Whether MRG’s entrepreneurial culture aligns with KW’s agent-centric model and drives further growth.
- Market Penetration
- The pace at which MRG and New Home Buddy can capture market share in new regions beyond Texas.
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