Keller Williams Tops U.S. Real Estate Franchise Rankings for Ninth Straight Year

Event summary

  • Keller Williams Realty (KW) ranked No. 1 in U.S. real estate franchises by agent count, transaction sides, and sales volume for the ninth consecutive year, per T3 Sixty's 2025 Real Estate Almanac.
  • KW achieved $370.7 billion in U.S. sales volume, 796,658 transaction sides, and 136,511 U.S.-based agents in 2025.
  • CEO Chris Czarnecki attributes success to agent-centric culture, technology, and training investments.
  • T3 Sixty's rankings are based solely on U.S. agent count, transaction sides, and sales volume.

The big picture

Keller Williams' continued dominance in the real estate franchise sector underscores the power of its agent-centric model and technological investments. As the industry evolves with digital transformation and changing consumer behaviors, the company's ability to adapt and maintain its lead will be critical. The scale of its operations—$370.7 billion in sales volume and over 136,000 agents—positions it as a formidable player in the residential real estate market.

What we're watching

Market Dominance
Whether Keller Williams can sustain its lead amid shifting real estate market dynamics and potential new competitors.
Agent Retention
How the company's investments in training and technology will affect agent loyalty and recruitment.
Technological Edge
The pace at which Keller Williams integrates new technologies to maintain its competitive advantage.