Keller Williams Dominates U.S. Real Estate Rankings with 38% of Top Brokerages
Event summary
- Keller Williams ranked No. 1 in U.S. real estate by transaction sides and sales volume in 2026 RealTrends Verified report.
- 191 KW-affiliated brokerages represented 38.2% of top 500 brokerages by transaction sides in 2025.
- 182 KW-affiliated brokerages accounted for 36.4% of top 500 brokerages by sales volume in 2025.
- Each ranked brokerage closed at least 500 transaction sides or $350 million in sales volume in 2025.
The big picture
Keller Williams' continued dominance in the RealTrends Verified rankings underscores its scalable franchise model and strong agent network. The company's ability to capture over a third of the top brokerages by both transaction sides and volume highlights its strategic advantage in an increasingly competitive real estate market. This leadership position may influence industry standards and benchmarking practices moving forward.
What we're watching
- Market Share Expansion
- Whether Keller Williams can sustain its dominant position amid potential market shifts or new competitive entrants.
- Agent Retention
- How the company's agent-centric model will affect its ability to maintain high-performing brokerages.
- Industry Benchmarking
- The pace at which RealTrends Verified becomes the de facto standard for measuring real estate brokerage performance.