Jones Soda Expands Costco Program to Drive 2026 Revenue Growth
Event summary
- Jones Soda has expanded its Costco program with initial shipments rolling out across Canada.
- The move follows a record Q4 performance and aims to extend sales momentum into the first half of 2026.
- The expansion reflects increased retailer commitment after strong prior performance and aligns with Jones Soda's strategy to scale high-velocity SKUs.
- CEO Scott Harvey emphasizes the strength of brand partnerships and growing demand for Jones products.
The big picture
Jones Soda's expansion with Costco underscores a broader trend of craft beverage brands leveraging national retail partnerships to drive growth. The move aligns with the company's strategy to focus on high-velocity SKUs and disciplined cost management, positioning it to compete more effectively in the premium soda market. The success of this initiative will be a key indicator of the company's ability to sustain its recent momentum and improve its financial profile.
What we're watching
- Revenue Momentum
- How the expanded Costco program will contribute to net sales in the first half of 2026.
- Operational Efficiency
- Whether Jones Soda can sustain operational and margin improvements achieved in 2025.
- Strategic Focus
- The pace at which Jones Soda advances its growth strategy through scalable retail partnerships.
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