JAKKS Pacific Expands Demon Slayer Toy Line with Aniplex
Event summary
- JAKKS Pacific extends partnership with Aniplex to distribute new Demon Slayer toys, collectibles, and accessories.
- New product line includes 2.5” & 3.75” scale figures, playsets, tech accessories, and collectibles.
- Demon Slayer manga has over 220 million copies in circulation by July 2025.
- Latest Demon Slayer film set global box office records.
The big picture
JAKKS Pacific's extension of its partnership with Aniplex underscores the growing demand for anime-inspired merchandise. The deal capitalizes on the global success of Demon Slayer, which has set new standards in manga sales and box office records. This strategic move positions JAKKS Pacific to tap into the lucrative anime market, further diversifying its product portfolio beyond costumes into toys and collectibles.
What we're watching
- Market Expansion
- How JAKKS Pacific will leverage the global popularity of Demon Slayer to expand its market reach.
- Product Diversification
- Whether the new product line can sustain JAKKS Pacific's growth in the anime merchandise category.
- Competitive Dynamics
- The pace at which competitors will respond to JAKKS Pacific's expanded Demon Slayer product offerings.