JAKKS Pacific Extends Toy Licensing Deal for 'Super Mario Galaxy Movie'
Event summary
- JAKKS Pacific renewed its global toy partnership with Universal Products & Experiences for 'The Super Mario Galaxy Movie', launching retail February 20, 2026.
- The film, co-financed by Universal Pictures and Nintendo, premieres April 1, 2026.
- Previous 'Super Mario Bros. Movie' toy line was a top performer in 2023-2024, with 5-inch figures ranking in Circana's top 50 best-selling toys.
- New product line includes figures, playsets, plush, and exclusive retailer items at Walmart and Target.
The big picture
This renewal solidifies JAKKS Pacific's position as a key player in licensed toy merchandise, particularly for high-profile animated films. The partnership with Universal, Nintendo, and Illumination underscores the continued demand for premium movie-inspired toys, building on the $1.3 billion global success of the 2023 'Super Mario Bros. Movie'. The strategic alignment with major retailers like Walmart and Target further amplifies distribution reach and potential sales impact.
What we're watching
- Merchandising Performance
- Whether JAKKS Pacific can replicate the success of its 2023-2024 'Super Mario Bros. Movie' toy line with this new collection.
- Retailer Exclusives
- How Walmart and Target's exclusive products will impact overall sales distribution and consumer engagement.
- Film Synergy
- The pace at which toy sales align with and capitalize on the theatrical release of 'The Super Mario Galaxy Movie'.