JAKKS Pacific Expands Anime Portfolio with Kodansha Licensing Deal
Event summary
- JAKKS Pacific partners with Kodansha to develop toys and collectibles for Attack on Titan and Gachiakuta.
- Products will include figures, plush, and tech accessories distributed across specialty, online, and major retailers.
- Attack on Titan has sold over 140 million copies worldwide, while Gachiakuta's anime adaptation launched in 2025.
- JAKKS aims to target both core collectors and broad retail audiences with the new lineup.
The big picture
JAKKS Pacific's partnership with Kodansha marks a strategic push into anime-driven products, capitalizing on the global popularity of titles like Attack on Titan. The deal aligns with the broader trend of toy manufacturers leveraging licensed intellectual property to drive growth. With over 140 million copies of Attack on Titan in circulation and Gachiakuta's recent anime adaptation, JAKKS aims to tap into a dedicated fanbase while expanding its retail footprint.
What we're watching
- Market Penetration
- How JAKKS will balance appeal to core collectors and broad retail audiences with the new anime-driven products.
- Revenue Growth
- Whether the partnership can drive significant revenue growth for JAKKS, given the global popularity of the licensed properties.
- Competitive Positioning
- The pace at which JAKKS can establish itself as a key player in the anime merchandise space amid existing competitors.