JAKKS Pacific Expands Anime Portfolio with Naruto Toy and Costume Licensing Deal

Event summary

  • JAKKS Pacific secures a licensing agreement with VIZ Media for Naruto, a top-selling anime franchise.
  • The deal covers action figures, playsets, role-play items, and costumes for the U.S. and Canada markets.
  • Products will launch in Spring 2027, marking JAKKS Pacific's entry into the fast-growing anime toy segment.
  • Naruto is the most streamed anime on Netflix and Hulu in the U.S., with a 25-year history and global popularity.

The big picture

JAKKS Pacific's move into anime aligns with the growing demand for entertainment-inspired toys, particularly in the U.S. and Canada. The partnership with VIZ Media leverages Naruto's strong streaming presence and fan loyalty, positioning JAKKS Pacific to capitalize on a high-growth segment within the toy industry. The deal underscores the strategic importance of licensing popular IP to drive product innovation and market expansion.

What we're watching

Market Penetration
Whether JAKKS Pacific can effectively tap into the anime fanbase with Naruto products.
Competitive Dynamics
How this deal positions JAKKS Pacific against competitors in the anime merchandise space.
Revenue Impact
The pace at which Naruto-related sales contribute to JAKKS Pacific's financial performance.