Jack in the Box Taps Yum! Brands Veteran as New CMO

Event summary

  • Jack in the Box appointed Katelyn Zborowski as Chief Marketing Officer effective March 30, 2026.
  • Zborowski brings 15 years of experience, including roles at Yum! Brands' Pizza Hut and Taco Bell.
  • She will focus on demand-driven innovation and brand loyalty under 'Jack’s Way' strategy.
  • Zborowski previously led over 40 limited-time offers (LTOs) at Taco Bell, driving sales growth.

The big picture

Jack in the Box’s appointment of a Yum! Brands veteran as CMO signals a strategic shift toward innovation-led marketing, a trend seen across the quick-service restaurant sector. With over 2,125 locations, the move underscores the importance of differentiating through consumer insights and limited-time offers to maintain competitive edge. The hiring reflects broader industry dynamics where brand loyalty and demand generation are key growth levers.

What we're watching

Brand Reinvention
How Zborowski’s Yum! Brands experience will translate to Jack in the Box’s marketing strategy.
Innovation Pace
Whether the focus on LTOs and demand-driven innovation can sustain long-term growth.
Consumer Engagement
The effectiveness of 'Jack’s Way' in deepening brand loyalty and driving traffic.

Related topics

Brand Strategy