iQIYI International Reports 130% Viewership Surge on 'Long + Short' Content Strategy
Event summary
- iQIYI International reported a 130% year-on-year surge in total viewership for H1 2026, driven by its 'long + short' content strategy.
- All 10 top Chinese dramas were iQIYI self-produced, with 'Pursuit of Jade' ranking first globally since 2025.
- 'Midnight Temptation' topped the micro drama chart, reflecting strong international demand for female empowerment narratives.
- Localization efforts included subtitles in 13 languages and Thai-language dubbing for seven Chinese dramas in Thailand.
The big picture
iQIYI's international expansion reflects a broader trend in the streaming industry, where localized content and strategic partnerships are key to capturing global audiences. The company's focus on both premium long-form dramas and micro dramas positions it uniquely to cater to diverse viewing habits across regions. With viewership surging 130% year-on-year, iQIYI is emerging as a significant player in the Asian entertainment space, challenging traditional streaming platforms.
What we're watching
- Content Strategy
- How iQIYI's 'long + short' strategy will sustain international growth amid evolving viewer preferences.
- Localization Impact
- Whether expanded dubbing and fan engagement initiatives can further boost viewership in key markets like Southeast Asia and Latin America.
- Competitive Positioning
- The pace at which iQIYI International can solidify its role as the go-to platform for diverse Asian content against global streaming giants.