iQIYI Inc.
iQIYI Inc. is a prominent online entertainment video service provider headquartered in Beijing, China, with dual headquarters in Beijing and Singapore for its international operations. The company's core mission is to be a technology-based entertainment giant that delivers fun and joy to individuals and families, emphasizing emotional value through both online and offline experiences. Founded in 2010, iQIYI operates as a subscription video on-demand (SVOD) and over-the-top (OTT) streaming service, primarily producing, aggregating, and distributing a wide array of video content.
The company's offerings span long-form videos, micro-dramas, micro-animations, variety shows, films, and anime. iQIYI provides both professionally produced content, including licensed and self-produced titles, and user-generated content. Beyond streaming, its diversified monetization model includes online games, talent agency services, experience businesses, and IP licensing. While its primary market is China, iQIYI International extends its services globally, focusing on Asian TV and films.
Under the leadership of Founder and CEO Yu Gong, iQIYI has recently focused on AI-driven initiatives to transform content creation. In April 2026, the company unveiled its Nadou Pro AI production platform, aiming to decentralize content creation and empower creators by leveraging AI for various aspects of filmmaking, from scriptwriting to rendering. This move, however, generated some discussion regarding an AI actor "database," which iQIYI clarified as a platform to connect AI creators and actors. iQIYI is also expanding into offline experience businesses, including IP derivatives and theme parks, with projects like "iQIYI Land" under development. The company remains a leading online video platform in China, particularly in long-form dramas and online movies.
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