iQIYI Ventures into Immersive Entertainment with New Theme Park Chain
Event summary
- iQIYI opened its first global offline theme park, iQIYI LAND, in Yangzhou, China, on February 8, 2026.
- The 10,000 square meter indoor park features seven core experience zones integrating VR, AI, and live performances based on iQIYI’s original IP.
- The company plans to open additional iQIYI LAND parks in Kaifeng and Beijing.
- The park aims to extend IP lifecycles and deepen fan engagement, supporting future content releases.
The big picture
iQIYI's move into physical entertainment represents a strategic shift beyond its core streaming business, aiming to capitalize on the resurgence of offline experiences and deepen fan loyalty. This model, blending digital content with immersive technology, could become a template for other streaming platforms seeking to diversify revenue streams and extend the value of their intellectual property. The success of iQIYI LAND will hinge on its ability to translate online engagement into tangible, repeatable experiences.
What we're watching
- Financial Performance
- The financial success of iQIYI LAND will be critical to demonstrating the viability of this new revenue stream and offsetting the costs of expansion, particularly given the competitive landscape of China's entertainment sector.
- IP Leverage
- The ability to consistently generate compelling content and IP suitable for immersive experiences will determine the long-term appeal and scalability of the iQIYI LAND concept.
- Operational Efficiency
- Maintaining the rapid IP cycle and high-efficiency design of iQIYI LAND will be essential to justifying the investment and competing with established theme park operators.
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