Ipsos CEO Kelly Beaver Pushes Faster Execution of Horizons Strategy Amid Growth Lag
Event summary
- Kelly Beaver, CEO of Ipsos since July 30, 2026, is accelerating the execution of the Horizons strategic plan, introduced in early 2025.
- Horizons focuses on six pillars: global solutions growth, local presence, speed, AI, real people access, and data integration.
- Organic growth in the order book was 1.2% as of August 31, 2026, with organic revenue growth at 1.1%, up from 0.8% in H1.
- Ipsos launched a new corporate campaign, 'Augmented Ipsos,' emphasizing speed, insights, and trust.
The big picture
Ipsos is doubling down on its Horizons strategy amid a competitive market research landscape where speed and AI-driven insights are critical. The company's focus on accelerating execution comes as its performance has lagged behind ambitions, highlighting the pressure to deliver measurable growth. Ipsos' global presence and multi-specialist expertise position it to capitalize on structural demand for reliable market data, but execution risks remain.
What we're watching
- Execution Pace
- Whether Ipsos can translate its Horizons strategy into tangible results faster than current growth rates suggest.
- AI Integration
- How effectively Ipsos combines artificial intelligence with human intelligence to enhance decision-making.
- Market Positioning
- The impact of Ipsos' 'Augmented Ipsos' campaign on client perception and market differentiation.
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