Ipsos Group S.A.

Ipsos is a multinational market research and consulting firm headquartered in Paris, France. Founded in 1975 by Didier Truchot, the company's core mission is to provide clients with reliable information and actionable insights to foster a true understanding of society, markets, and people, enabling them to make smarter and bolder decisions.

The company offers a comprehensive range of research services, including advertising research, customer loyalty, marketing, media, public opinion, and social research. Ipsos helps clients understand consumer behavior, measure public opinion, and assess the effectiveness of their strategies. Its diverse clientele spans businesses, governments, and non-profit organizations across various sectors such as healthcare, finance, retail, technology, automotive, and media. Key customer segments include consumers, clients & employees, citizens, and doctors & patients.

Ipsos is recognized as the world's third-largest market research company and positions itself as a trusted authority by integrating advanced technologies, including AI, with human expertise. The company was named the No. 1 Most Innovative Insights & Analytics Company in the 2025 GRIT Top 50 Suppliers list. In early 2026, Ipsos launched its "Horizons" strategic plan, aiming to reinforce its global leadership. Recent developments include the appointment of Alexandre Boissy as Deputy CEO in April 2026 and the expansion of its ad evaluation portfolio with AI-Augmented Moderation.