Ipsos Forms Advisory Board to Navigate AI and Industry Shifts

Event summary

  • Ipsos created an Advisory Board on May 29, 2026, chaired by Eileen Campbell, former Global CEO of Millward Brown.
  • The board will advise on long-term trends including AI acceleration and evolving client expectations.
  • Recruitment of members—AI experts, client-side leaders, and thought leaders—is underway.
  • The move aligns with Ipsos' Horizons plan to build an 'Augmented Ipsos'.

The big picture

Ipsos' Advisory Board reflects the growing need for external perspectives in an industry disrupted by AI and shifting client demands. As one of the largest market research firms, Ipsos aims to leverage this board to inform its Horizons growth strategy, ensuring it remains at the forefront of an evolving insights landscape.

What we're watching

AI Integration
How Ipsos will operationalize AI insights to maintain competitive edge.
Client Expectations
Whether the Advisory Board can effectively bridge client needs with Ipsos' capabilities.
Industry Leadership
The pace at which Ipsos can differentiate itself in a rapidly changing market.