InvoiceCloud Taps Tulip Interfaces CMO Madilynn Castillo to Lead Marketing Expansion
Event summary
- Madilynn Castillo appointed Chief Marketing Officer at InvoiceCloud, effective September 17, 2026.
- Castillo previously served as CMO at Tulip Interfaces, helping scale the company to a $1.3B valuation.
- New role focuses on demand generation, brand positioning, and customer engagement across utility, government, and insurance sectors.
- Appointment follows recent executive hires and product launches, including AI-powered Billing Experience and InvoiceCloud Service Module.
The big picture
InvoiceCloud’s appointment of Castillo underscores its push to scale marketing capabilities amid rapid industry digitization. The move follows a string of executive hires and product innovations, signaling aggressive expansion in utility, government, and insurance sectors. With over 3,250 customers, InvoiceCloud is positioning itself as a leader in modernizing billing and payment systems, competing against legacy providers and fintech disruptors.
What we're watching
- Market Positioning
- How Castillo will redefine InvoiceCloud’s brand in competitive EBPP space.
- Demand Generation
- Whether new marketing strategies accelerate enterprise growth across target industries.
- Customer-Centric AI
- The pace at which AI-driven customer engagement tools gain adoption.
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