Intermountain Health's RSV Awareness Campaign Boosts Protection Rates in Colorado, Montana, Utah
Event summary
- Colorado, Montana, and Utah ranked in the nation’s top six states for RSV protection among babies following Intermountain Health's awareness campaign.
- Utah ranked No. 1 when protected mothers who pass antibodies to newborns are included.
- Babies with RSV protection were nine times less likely to be hospitalized and five times less likely to need intensive care compared to unprotected babies.
- Intermountain Health’s efforts led to 20% of expectant mothers receiving RSV protection during the 2024-25 RSV season, with uptake increasing to 40% in the current season.
The big picture
Intermountain Health's strategic focus on RSV protection aligns with broader industry trends toward preventive care and reducing hospitalizations. The campaign's success highlights the potential for targeted public health efforts to significantly improve outcomes for infants, while also lowering healthcare system burdens. The use of maternal vaccines and monoclonal antibodies represents a growing area of innovation in pediatric care.
What we're watching
- Scalability of Awareness Efforts
- Whether Intermountain Health can replicate its success in other regions beyond Colorado, Montana, and Utah.
- Sustainable Uptake
- The pace at which RSV vaccination rates will continue to rise among expectant mothers and infants.
- Healthcare Cost Impact
- How reduced hospitalization rates for RSV-protected babies will affect overall healthcare costs.
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