IAB and FTI Consulting Launch Authorized Assessor Program for Digital Advertising Diligence

Event summary

  • IAB launched the Authorized Assessor Program on January 21, 2026, partnering with FTI Consulting's Technology segment as the first authorized assessor.
  • The program provides standardized vendor due diligence services using the IAB Diligence Platform, powered by SafeGuard Privacy.
  • The initiative aims to address the California Privacy Protection Agency's new risk assessment regulation, effective January 1, 2026.
  • FTI Technology's global team of experts will offer tailored risk-based privacy frameworks and deep review resources for IAB members.

The big picture

The launch of the Authorized Assessor Program underscores the digital advertising industry's push for standardized privacy compliance frameworks amid evolving regulations. With the California Privacy Protection Agency's new risk assessment rules in effect, the program aims to streamline vendor due diligence, reducing inefficiencies and strengthening accountability across the supply chain. The collaboration between IAB, FTI Consulting, and SafeGuard Privacy highlights the growing demand for expert advisory services combined with technology-enabled solutions.

What we're watching

Regulatory Compliance
How the California Privacy Protection Agency's new risk assessment regulation will impact the adoption of the Authorized Assessor Program.
Industry Standardization
Whether the IAB Diligence Platform can become the industry standard for vendor due diligence in digital advertising.
Execution Risk
The pace at which FTI Consulting and SafeGuard Privacy can scale the program to meet the needs of IAB's 700+ members.