Interactive Advertising Bureau (IAB)

The Interactive Advertising Bureau (IAB) is an American advertising business organization and trade association dedicated to empowering the media and marketing industries to thrive in the digital economy. Founded in 1996, the IAB is headquartered in New York City, U.S., and serves as a central voice for the digital advertising ecosystem.

IAB's core activities include developing industry standards and best practices for digital advertising, conducting critical research to provide market insights, and advocating for industry interests through public policy engagement. Key initiatives include the IAB Tech Lab, which develops technical standards and solutions like the Transparency and Consent Framework (TCF) and the Global Privacy Protocol, and IAB Certification programs for digital media professionals. The organization's membership comprises more than 700 leading media companies, brands, agencies, and technology firms involved in selling, delivering, and optimizing digital ad campaigns.

Under the leadership of CEO David Cohen, the IAB remains a pivotal organization in shaping the digital advertising landscape. Its Annual Leadership Meeting (ALM) is a flagship event that brings together industry leaders to discuss critical trends and challenges, including generative AI, privacy, and the deprecation of third-party cookies. The IAB Tech Lab continues to drive innovation in areas such as attribution technology, ID-less solutions, and secure data clean room measurement, reflecting the IAB's ongoing commitment to fostering a transparent, effective, and responsible digital advertising environment.