Triple-I’s Georgia Tort Reform Campaign Wins PR Award After Driving Legislative Victory — Insurance Information Institute (Triple-I)

Event summary

Triple-I’s Georgia legal system abuse awareness campaign won a Bulldog Silver PR Award for Best Local/Hyperlocal Campaign in July 2026.
The 2025 campaign contributed to the passage of significant tort legislation reform in Georgia, signed into law by Gov. Brian Kemp.
Facebook ad campaigns generated a 15% click-through rate with over 986,000 impressions and 443 letters sent to lawmakers.
The campaign included infographics, billboards, and digital letter-writing efforts targeting key audiences in Georgia.

The big picture

Triple-I’s successful campaign highlights the growing influence of industry advocacy in driving legislative change. The victory in Georgia underscores how targeted PR efforts can shape policy, particularly in states where lawsuit abuse is a significant cost driver for insurers and consumers. This marks another instance of insurance groups leveraging public awareness to push for regulatory reforms that align with their strategic interests.

What we're watching

Regulatory Impact: How the passed tort reform legislation will affect insurance premiums and consumer costs in Georgia.
Campaign Effectiveness: Whether Triple-I can replicate this model in other states facing similar legal system abuse challenges.
Industry Influence: The pace at which insurance advocacy groups gain traction in shaping state-level tort reform policies.