ChicagoCMO ORBIE Awards Honor Marketing Leaders from Capgemini, Ulta Beauty, and Others
Event summary
- The 2026 ChicagoCMO ORBIE Awards recognized CMOs from Capgemini, Brunswick Corporation, Ulta Beauty, HUB International, American Bar Association, and Fortune Brands Innovations on May 13, 2026.
- Over 150 guests attended the ceremony held at the Hyatt Regency Chicago.
- Awards were given across six categories, including Leadership ORBIE, Super Global ORBIE, and Global ORBIE.
- The keynote address was delivered by Mark-Hans Richer, Global CMO of Fortune Brands Innovations.
The big picture
The ChicagoCMO ORBIE Awards highlight the strategic role of CMOs in driving business transformation and industry impact. As marketing leaders navigate increasing complexity, peer networks like ChicagoCMO provide a platform for sharpening decision-making and accelerating value creation. The recognition of executives from diverse industries underscores the growing importance of marketing leadership in shaping organizational success.
What we're watching
- Peer Network Influence
- How the ChicagoCMO network will continue to shape decision-making agility among top marketing executives.
- Industry Impact
- Whether the recognized CMOs can sustain the business transformation and industry impact highlighted by the awards.
- Leadership Dynamics
- The pace at which peer-adjudicated recognition influences executive career trajectories and organizational strategies.