IEHP Wins 17 ADDY Awards for Marketing Campaigns
Event summary
- Inland Empire Health Plan (IEHP) received 17 ADDY honors, including four gold and seven silver awards, from the American Advertising Federation – Inland Empire (AAFIE) on March 26, 2026.
- Winning entries included the 'Care You Can Feel' television campaign and a YouTube series on Black maternal health.
- Gold award winners will advance to the American Advertising Federation's District 15 competition.
- IEHP was also named a finalist in six additional categories.
The big picture
IEHP's marketing team has demonstrated a strong ability to connect with diverse communities through innovative campaigns. As one of the top five largest Medicaid health plans, IEHP's focus on authentic messaging aligns with broader industry trends toward patient-centric communication and health equity. The recognition from AAFIE underscores the strategic importance of marketing in differentiating healthcare providers in competitive markets.
What we're watching
- Brand Impact
- How IEHP's award-winning campaigns will translate into member engagement and retention.
- Industry Recognition
- Whether the ADDY wins will enhance IEHP's reputation among competitors and partners.
- Campaign Effectiveness
- The pace at which IEHP can sustain creative marketing efforts while maintaining operational efficiency.