Infobip Tops Juniper Research’s RCS for Business Leaderboard
Event summary
- Infobip ranked #1 Established Leader in Juniper Research’s RCS for Business 2026 Leaderboard, scoring highest among 17 vendors.
- Juniper Research cited Infobip’s global mobile operator connectivity, extensive geographic reach, and first-to-market RCS deployments in the US.
- Virgin Atlantic uses Infobip’s RCS solutions for interactive, conversational messaging to boost customer engagement.
- Infobip’s CPaaS offering combines conversational experience orchestration with AI-driven customer engagement capabilities.
The big picture
Infobip’s recognition as the top RCS for Business leader comes as enterprises increasingly adopt rich communication services to enhance customer interactions. The company’s extensive network of mobile operator connections and AI-driven capabilities position it to capitalize on the growing demand for scalable, conversational messaging solutions. Juniper Research expects enterprise adoption of RCS for Business to accelerate in 2026, driven by Apple’s support and Infobip’s ability to streamline onboarding for global brands.
What we're watching
- Market Expansion
- How Infobip will leverage its global mobile operator connections to accelerate enterprise adoption of RCS for Business.
- Competitive Dynamics
- Whether Infobip can sustain its leadership position as Apple’s support for RCS drives broader industry adoption.
- Execution Risk
- The pace at which Infobip integrates AI capabilities into its CPaaS offering to maintain its competitive edge.
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