Infobip Leverages Agentic AI to Boost Fintech ISA Season Engagement
Event summary
- UK savers deposited £57 billion into Cash ISAs in 2025, highlighting a competitive market for fintechs.
- Infobip's AgentOS unifies customer data, enabling hyper-personalized omnichannel engagement during ISA season.
- Clients using Infobip's omnichannel strategies reported over 7% retention increases.
- Agentic AI reduces friction in ISA onboarding by guiding savers through eligibility checks and funding decisions in real-time.
The big picture
The ISA season underscores the strategic importance of real-time, personalized engagement in the fintech sector. As competition intensifies, firms leveraging AI and omnichannel strategies are better positioned to capture deposits and build customer loyalty. The £57 billion inflow into Cash ISAs in 2025 highlights the scale of the opportunity, with Agentic AI emerging as a key differentiator in a crowded market.
What we're watching
- AI Adoption
- How fintechs will scale Agentic AI adoption beyond ISA season to sustain engagement.
- Omnichannel Strategy
- Whether omnichannel engagement can maintain its effectiveness as customer preferences evolve.
- Regulatory Compliance
- The pace at which regulatory frameworks adapt to AI-driven financial services.
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