Hong Kong Tourism Board Expands Wine & Dine Festival with Global Wine Focus and Culinary Stars
Event summary
- Hong Kong Wine & Dine Festival returns from 29 October to 1 November 2026, featuring over 300 booths and global wine selections.
- Bordeaux wines take center stage following a Memorandum of Understanding between the Hong Kong Tourism Board and the Bordeaux Wine Council.
- Festival includes 20 expert-led masterclasses and tastings, alongside exclusive culinary creations from international chefs.
- Over 100 restaurants, including Michelin-starred establishments, will showcase 'Only in Hong Kong' Flavours during the festival.
- Hong Kong Wine & Dine Month extends the celebration throughout November with citywide dining offers.
The big picture
The expansion of the Hong Kong Wine & Dine Festival reflects a strategic push to position Hong Kong as a global culinary and wine tourism hub. The inclusion of Bordeaux wines and international chefs underscores the city's ambition to attract high-value tourists and boost its hospitality sector. This initiative aligns with broader trends in experiential tourism, where unique, high-quality events drive visitor spending and economic growth.
What we're watching
- Global Wine Trends
- How the spotlight on Bordeaux wines and emerging regions will impact global wine market dynamics.
- Culinary Tourism
- Whether the extended Wine & Dine Month can sustain visitor engagement and economic impact beyond the festival.
- Partnership Strategy
- The pace at which the Hong Kong Tourism Board can secure and leverage high-profile culinary partnerships for future events.