Hong Kong Tourism Board Launches Old Town Central Initiative to Diversify Visitor Experience
Event summary
- Hong Kong Tourism Board (HKTB) launched the Old Town Central initiative on August 11, 2026, to attract visitors beyond traditional landmarks.
- The campaign features four thematic experiences: Old Town Signatures, Old Town Legacy, Neighbourhood Taste, and Art & Soul.
- An interactive AR guide and local voices provide deeper insights into the neighbourhood's culture and history.
- Limited-time keepsakes and themed cocktails are offered at participating merchants to enhance visitor engagement.
The big picture
HKTB's Old Town Central initiative aligns with a broader trend in global tourism towards authentic, community-driven experiences. By leveraging local culture and history, the campaign aims to differentiate Hong Kong's offerings in an increasingly competitive travel market. The strategic focus on neighbourhood exploration could set a precedent for other cities looking to diversify their tourism appeal.
What we're watching
- Visitor Engagement
- Whether the AR guide and local voices will effectively deepen visitor connections to Old Town Central.
- Local Business Impact
- How the limited-time offers and collaborations with local businesses will drive foot traffic and revenue.
- Tourism Diversification
- The pace at which HKTB can shift visitor focus from iconic landmarks to lesser-known neighbourhoods.